For Politics
We are a one-stop shop for every aspect of your political campaign:
- The development of a winning campaign strategy that is based on science.
- Tactics to increase your Name-ID and persuade undecided voters.
- Organizing your campaign’s structure based on international best practices.
- Development of a comprehensive campaign calendar that makes every day count.
- Drafting campaign budgets and helping to prioritize expenses.
- Development of local party cells and outreach to grassroots organizations.
- Building coalitions and working with local groups.
- Advising on campaign hiring, contracting, and outsourcing.
We conduct scientific analysis of voters to understand what makes them tick:
- Opinion polls (quantitative analysis of changes in public opinion and what they mean for your campaign’s approach to voters).
- Focus groups (qualitative analysis of the public’s perception of your image and project).
- Personalized in-depth interviews (analysis of target groups’ electoral decision-making).
We identify key messages and craft persuasive speeches that move audiences:
- Determining the factors of how to promote your campaign and how to emphasize your strengths, while taking full advantage of your opponents’ weaknesses.
- Fully developing a public communications strategy that includes speechwriting and messaging development.
- Analysis that allows for target audiences to be better micro-targeted.
- Creative advertising: from print brochures, to television commercials, to social media banners.
- Strategies for recovery after a reputational attack.
With us, candidates set the right tone in their media and public relations:
- Creating content for social media.
- Script development for television and radio commercials.
- Preparation and publication of news articles, interviews, and analysis.
- Liaison with the national and international press.
- 24/7 media monitoring for immediate reaction to positive and negative news reports.
- Digital advertising across online platforms, including Google, Facebook, Instagram, Twitter, LinkedIn, Tik Tok, and others.
- Driving a narrative to put a positive spin on even the most negative stories.
- Organizing public speeches, round tables, conferences, and press briefings.
- Public speaking and interview training.
We use the latest American technologies to give you a unique digital advantage:
- Social Media Management (SMM) and developing an online promotion strategy.
- Microtargeting of advertising.
- Deletion of negative online content and repopulating search results with positive content.
- Website creation and management.
- Graphic design.
- Mass distribution of materials via email, SMS, and messenger services.
- Call centers.
- Public opinion testing of advertisements and messages.
We determine the competitive risks and weaknesses of your opponents:
- Analyzing reputational risks and predicting attacks.
- Development of strategies for defending your reputation, or rebuilding it after you have been attacked.
- Media monitoring of news that can affect you, or your opponents.
- Sociological research, including polls and focus groups, of the public perception of your competitors.
- Analysis of your opponent’s historical voting and electoral positions.
In accordance with the national lobbying laws of the country in question, we will be your campaign’s bridge to decision-makers in America and Europe:
- Communicating your interests to foreign government decision-makers.
- Presenting your product to business or political leaders.
- Organization of trips to foreign countries to showcase your international experience.
We build a lasting legacy in the hearts of your countrymen, and abroad:
- Administering your public speaking portfolio.
- Managing your private and public itineraries, including roundtables and interviews.
- Ghostwriting of articles and books.
Case studies:
APS CREATES TAILOR-MADE STRATEGIES FOR YOUR CAMPAIGN
APS worked closely with a Latin American political party to decisively win regional elections, despite an onslaught of negative press and politically-motivated legal attacks. APS’ team successfully changed the narrative that the Party was facing as to generate a groundswell of popular support for the Party which led to them winning the elections by numbers far exceeding what their own campaign’s polling had shown – but matching exactly the polling that APS had done.
APS IS HOW UNDERDOGS WIN
In a Post-Soviet country, the APS Team worked with the democratic opposition to challenge an incumbent dictator. Despite direct interference by a foreign country, and strong oligarchical support for the opponent, APS’ strategic messaging was able to effectively communicate a straightforward, yet emotionally-packed message, to voters in such a touching way that even attempted vote-fraud by the incumbent was unable to prevent the election of our candidate to the Presidency.